EXPERIENCE

Contemporary Clarity, Newport, RI, 2018-Current

Owner                                                                                                 

• Transform clients’ goals into results through effective marketing campaigns in a range of industries

• Write copy and create design for marketing materials, websites, brochures, advertisements, scripts, etc.

•  Implement strategic public relations campaigns around client events and programming

•  Run effective political marketing strategies for successful political campaigns at the state level

 

Rogers Ford Sales, Inc., Midland, TX, June 2017-June 2018

Marketing & Internet Sales Manager

• Manage $1 million annual advertising budget and file $250,000 annually in national co-op advertising

• Execute advertising plan- copywrite, design, and schedule creative within Ford national advertising regulations

• Direct video production team in filming and editing

• Act as community liaison - intake and process all sponsorship requests from non-profit organizations

 

Hancock Advertising Group, Midland, TX, September 2014-June 2017

Account Executive

• Interface with local clients - evaluate business goals and implement marketing solutions

• Produce, place, and maintain $50,000 annual revenue in Facebook advertising for clients

•  Learn basic proficiency in Adobe Creative Suite

 

COMMUNITY LEADERSHIP

Girl Scouts of Southeastern New England Board of Directors, Warwick, RI, May 2019-Current

2nd Vice Chair

• Execute strategic plan as member of Executive Committee

• Identify and hire new CEO in 2022 as member of Executive Search Committee

• Represent GSSNE and advocate for the mission in the community

 

Girl Scouts of the Desert Southwest Board of Directors, El Paso, TX, July 2017-June 2018

• Approve annual budget and strategic plan, evaluate impact of operations

• Ensure implementation of and dedication to Girl Scout mission and vision within organization

 

Midland County Child Welfare Board, Midland, TX, September 2014-June 2018

• Develop and maintain first website and social media presence for the organization

• Manage public relations, promote annual 5K run fundraiser

• Contribute to decision making process in spending private and county funds to benefit foster children

 

Basin PBS Community Advisory Board, Midland, TX, 2017-2018

• Analyze current programming balance and advise station staff on relevance to the community

• Support station through annual giving

 

League of Women Voters, Midland, TX, January-June 2018

• Co-organize public forum for State Senatorial Candidates

 

AWARDS

“20 Under 40” Professional Recognition, 2017, Midland, TX

Girl Scout Gold Award – Founded fundraising 5K run still held annually by Midland County Child Welfare Board

 

EDUCATION                                                                                                                                

Texas Christian University, Neeley School of Business, Fort Worth, TX

Bachelor of Business Administration, Marketing, May 2014, Minor in Music, Certificate in International Studies